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CRM software stands for customer relationship management software, which is essentially a program that allows you to create records for your existing and potential clients. Having customer relationship management software plays a major role in how effective your marketing will be. In order for the software to be as useful as possible you do need to take the time to complete as much information as possible, as it is only as good as what you put in to it.

You can often split clients in to groups depending on their situation and types of products or services that they may be interested in. This then allows you to do specific marketing campaigns directly to the group. This type of marketing has proven to have a higher success rate than just sending out a general email to everyone. Also you may find that if your business sends an email to an existing client about a product you have available, and they already use it, you may actually upset them as they will not feel valued and that you are paying much attention.