How to Get the Best Out of your Website
Your website is your most important marketing tool, as it is a reflection of you. If you are going to use it to its full potential, your website needs to be updated on a regular basis. There is no point having a brand new website built and then leaving it to become old – you need to have a competitive edge over others in your field. This is why updating your website is so important.
You should always be monitoring your website’s performance with tools like Google Analytics. This will give you a good idea as to how it is performing. If there are areas that are not bringing in the traffic or conversions you might expect, these are the ones that need attention.
You can use heat maps to see how people are reacting to your website. You will be able to see which areas receive the most attention and concentrate on areas for improvement.