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Marketing is vital to all businesses who want to attract new customers. There are many different types of marketing which are often split in to online and offline. Online marketing may include, SEO (search engine optimisation), social media marketing, paid for advertising such as Google ads and Google shopping and link building.  Offline marketing may be leaflet dropping, attending networking events, print advertising in local magazines or papers and sign writing vehicles or memorabilia to give out.

Some businesses invest in both sorts of marketing to ensure that encapsulate the entire audience – those that search online and those that use more traditional methods such as looking in a newspaper. If you have a limited marketing budget, then it is important to find the marketing avenue that will products the highest return on your investment. This way you can be sure that the money you invest, you will make back plus more in sales. Some industries such some sorts of marketing better than others, for example, if you are a beauty technician you may find social media sites such as Instagram and Facebook work really well for you. If you tend to sell to other businesses then networking may be a way to bring in additional business.