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Marketing your business can make a huge difference to your customer reach and your sales. Some people think that they do not need to market as they have walk in customers, but imagine how many more you could attract by even doing a small proportion of marketing.

Having a website, giving out leaflets or attending networking groups are all types of marketing and can not only attract business but can build up your brand for the future.

If you are thinking of outsourcing your marketing then there are some points to consider. Ideally it is better to let someone handle your marketing that has experience in the industry as they are most likely to know what types of areas you should invest in in order to get the best results. They may also have contacts within the industry for example a journalist, to allow them to get articles in your local paper.

Always try and find out reviews for the marketing person or company, and ideally use someone that has been recommended to you. Track the progress carefully, allowing enough time to see results and then analysis the results against your spend to ensure that it is profitable.