Advertising your business

Having your own business can be an exciting quest. It may be that you are taking over an existing company or possibly that you have started up your own. Marketing is vital when it comes to the success of a business and it can be done in a number of ways. If you have a budget for marketing and really want to get the most out of it, then you may hand your budget over to a marketing company and allow them to prioritise where it is spent.

Where to spend your marketing budget is often decided depending on what type of business you run and which sorts of customers you want to attract. For example if you own a local hair salon then you will probably want to advertise in local publications and at local events and on places such as Facebook and Twitter.  You may even want to do leaflet drops or promotional flyers.