Marketing & Growth

Marketing and Growth for new businesses. Here’s the basic position. The essence of growing a business is to be doing effective marketing with limited funds. There is no one way to do effective marketing and much of the money is wasted by people who are copying someone else’s approach without checking if it will work with their customers.

Online versus offline marketing

Finally, there is a wide variety of methods for marketing, online and offline. For information on the online marketing of your business, follow the link above. This article looks at the various methods of online and offline marketing, detailing how to make use of them, and when to use them, i.e. where they can bring you the most business. It’s worth remembering, however, that not every method of marketing will bring equal results for every business. A mix of online and offline methods of marketing can be best to reach all of your potential customers.

Doing it cost-effectively

Note that even if you have a limited budget, you can successfully market your business. However, it does have to cost effectively reach the ‘markets’ or ‘spaces’ that you require in order to help achieve your aims. See Cost effective ways to promote your business for details of some of the key ways to achieve brand recognition.

Advertising your business

Advertising your Business – When starting up a business or taking over an existing business one of the main questions is how to get the word out to let people and potential customers know of your presence and services that you can offer them. This article looks at the various advertising methods that are available to help advertise your business.

Turning traffic into enquiries

Of course, it takes more than bringing customers to your website to successfully market your business.

Using your data properly

This means that even though you may have collected lots of data about your customers, a lot of businesses won’t use this information to do any marketing. This means that you are missing out on lots of opportunities to market your business.

Print marketing still has a role

Whilst generic mail is often ignored, direct mail is not dead and in many cases can be just as effective as online marketing. For more information on the benefits of variable data printing and how personalising a printed message can get better results than a generic piece of mail.

Growing beyond the early stage

Marketing is hard to measure and most businesses are not using their best marketing channels, because they have not checked what is working best for their business.